List of Ten Things We Want Most in Life

1. Opportunity to succeed (43%)
2. The good life (37%)
3. The pursuit of happiness (34%)
4. The American dream (22%)
5. A fair shake (17%)
6. To be left alone (13%)
7. A fresh start (9%)
8. Everything I can get (9%)
9. A fighting chance (8%)
10. A new beginning (8%)

The American dream has been dropping on the list because young people don’t think they will ever achieve it.  Wanting the good life has moved up in its place.

Source:  Dr Frank Luntz, Luntz-Malansky Strategic Research 2009