List of Ten Things We Want Most in Life

  1. Opportunity to succeed (43%)
  2. The good life (37%)
  3. The pursuit of happiness (34%)
  4. The American dream (22%)
  5. A fair shake (17%)
  6. To be left alone (13%)
  7. A fresh start (9%)
  8. Everything I can get (9%)
  9. A fighting chance (8%)
  10. A new beginning (8%)

The American dream has been dropping on the list because young people don’t think they will ever achieve it.  Wanting the good life has moved up in its place.

Source:  Dr Frank Luntz, Luntz-Malansky Strategic Research 2009

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