List of Ten Things We Want Most in Life

L
  1. Opportunity to succeed (43%)
  2. The good life (37%)
  3. The pursuit of happiness (34%)
  4. The American dream (22%)
  5. A fair shake (17%)
  6. To be left alone (13%)
  7. A fresh start (9%)
  8. Everything I can get (9%)
  9. A fighting chance (8%)
  10. A new beginning (8%)

The American dream has been dropping on the list because young people don’t think they will ever achieve it.  Wanting the good life has moved up in its place.

Source:  Dr Frank Luntz, Luntz-Malansky Strategic Research 2009

About the author

Greg Chaney

Add comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By Greg Chaney

Your sidebar area is currently empty. Hurry up and add some widgets.